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Tawni Terrific Tips

Tawni Terrific Tips

Why Tawni? She’s smart. She has me trained. She’s cute. She gets noticed and her tail wags a lot. Even tall burly men stop to pet her. She evokes positive emotions and conversation. Just today, during our walk, a complete stranger stopped and stuck around for a 10-minute conversation. He told me about rescuing a street dog. We shared a mutual connection, as dog lovers, who believe in rescui...
Getting to KNOW You

Getting to KNOW You

You've heard it said that no matter your service or product, people buy you. Your LinkedIn Profile is the first place over 70% of your prospects go to get to KNOW you. Your photo and branded background is a critical first impression. If that grabs attention then your summary is the first place they get to know you professionally. Summary Section Only the first two lines are visible i...
How to Bust Through 5 LinkedIn Myths

How to Bust Through 5 LinkedIn Myths

Stop wasting time being frustrated and bust through these 5 common LinkedIn myths and start "Prospecting for Profits: the LinkedIn Way." 1) LinkedIn is social media - LinkedIn is NOT passive social media where you post and hope. LinkedIn is active and engaged virtual marketing. Connecting and messaging on LinkedIn is responsive and proactive 2) LinkedIn posts are the same as posting Fac...
Frankly my dear,”I don’t give a damn.”*

Frankly my dear,”I don’t give a damn.”*

Frankly my dear,"I don't give a damn."* If your LinkedIn summary section reads like a bio or resume' frankly, it's a yawn and move on. People viewing your profile see your headline and two lines of your summary before they have to click "more" to find out more. Use your summary to grab attention by clearly stating who you work with, how you work your magic, and WHY you’re the best...
Are You Blowing Smoke?

Are You Blowing Smoke?

That’s what prospects want to know before they even engage with you. “How do I know you’re the real deal?” is their unspoken question. The answer at least in part can be found in your online LinkedIn presence including posts and blogs. In the 21st century marketplace, where over half of B2B buyers begin their purchasing journey online, providing precisely targeted informationa...
This Really Happened

This Really Happened

By now most of you know that one of my really big pet peeves is getting pitched on my LinkedIn messaging. My definition of "pitched" is someone I don’t know, have never heard of and obviously hasn’t read my profile writes me about their -------. Last week, I got pitched by someone telling me about their transformational, magical program that would make me a great TED talk speaker. ...
If You’re Not Virtual, You’re NOT Real

If You’re Not Virtual, You’re NOT Real

These days people check you out before doing business with you. by searching you on GOOGLE you. Google displays your LinkedIn profile on the first page even before your website. And with LinkedIn is Its all about  being seen; getting profile views means getting attention. Your Profile is your branded billboard  -  your professional statement that tells prospects why they should do busines...
How to Get 100-200 Profiles Views a Week without spending a fortune on Advertising

How to Get 100-200 Profiles Views a Week without spending a fortune on Advertising

These days you're being checked out on your website and on LinkedIn before prospects even consider doing business with you.  Marketers say it's a "sticky" website when viewers are so engaged that they stick around and fill out your contact form. In the same way you want hundreds of viewers to SEE and stick around your LinkedIn profile page. Having a Optimized LinkedIn profile page is like ...
Name has been Deleted to Protect the Guilty

Name has been Deleted to Protect the Guilty

 Are you guilty of spamming like the note below? There's a fairly universal LinkedIn psychological reaction that makes this bad practice particularly offensive. A LinkedIn connection is only the first step in building a virtual to real relationship. It doesn't mean I'm ready to refer you. I don't even KNOW you, why would I TRUST you with a referral or with my business. LinkedIn Worse Pr...