Blog

The Devine Kick in the Butt

The Devine Kick in the Butt

A Working Business Model for B2B senior consultants/contractors. During my corporate days as a training manager for various large corporations, I was laid–off more than once due to re-organizations and downsizing. No matter what they called it, support functions, such...

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What Killed the Cold Call?

What Killed the Cold Call?

The easy answer – caller ID and voice mail! Quoting from the most recent stats – there’s a 3% call through rate. Meaning of every 100 outbound calls, 3 may get answered by a live human. Then and only then can a skilled cold caller get 30 seconds to introduce...

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There are NO Gatekeepers on LinkedIn – So Don’t Blow IT

There are NO Gatekeepers on LinkedIn – So Don’t Blow IT

This morning as I was managing my client’s LinkedIn account he received a response to a message from a very high level, recognizable business leader. This business leader may become a high-level referral, a direct client or someone my client stays in touch with for...

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Tawni Terrific Tips

Tawni Terrific Tips

Why Tawni? She’s smart. She has me trained. She’s cute. She gets noticed and her tail wags a lot. Even tall burly men stop to pet her. She evokes positive emotions and conversation. Just today, during our walk, a complete stranger stopped and stuck around for a...

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Getting to KNOW You

Getting to KNOW You

You've heard it said that no matter your service or product, people buy you. Your LinkedIn Profile is the first place over 70% of your prospects go to get to KNOW you. Your photo and branded background is a critical first impression. If that grabs attention then your...

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How to Bust Through 5 LinkedIn Myths

How to Bust Through 5 LinkedIn Myths

Stop wasting time being frustrated and bust through these 5 common LinkedIn myths and start "Prospecting for Profits: the LinkedIn Way." 1) LinkedIn is social media - LinkedIn is NOT passive social media where you post and hope. LinkedIn is active and engaged virtual...

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Frankly my dear,”I don’t give a damn.”*

Frankly my dear,”I don’t give a damn.”*

Frankly my dear,"I don't give a damn."* If your LinkedIn summary section reads like a bio or resume' frankly, it's a yawn and move on. People viewing your profile see your headline and two lines of your summary before they have to click "more" to find out more. Use...

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Are You Blowing Smoke?

Are You Blowing Smoke?

That’s what prospects want to know before they even engage with you. “How do I know you’re the real deal?” is their unspoken question. The answer at least in part can be found in your online LinkedIn presence including posts and blogs. In the 21st century marketplace,...

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This Really Happened

This Really Happened

By now most of you know that one of my really big pet peeves is getting pitched on my LinkedIn messaging. My definition of "pitched" is someone I don’t know, have never heard of and obviously hasn’t read my profile writes me about their -------. Last week, I...

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If You’re Not Virtual, You’re NOT Real

If You’re Not Virtual, You’re NOT Real

These days people check you out before doing business with you. by searching you on GOOGLE you. Google displays your LinkedIn profile on the first page even before your website. And with LinkedIn is Its all about  being seen; getting profile views means getting...

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Name has been Deleted to Protect the Guilty

Name has been Deleted to Protect the Guilty

 Are you guilty of spamming like the note below? There's a fairly universal LinkedIn psychological reaction that makes this bad practice particularly offensive. A LinkedIn connection is only the first step in building a virtual to real relationship. It doesn't mean...

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